To control costs and improve legal service, more client legal work has been brought in-house in recent years. As clients have achieved those twin goals, the proximity of readily available legal services to business decision makers has spawned greater institutional reliance on the captive legal departments. The increased access to legal services for company business
Marketing
The Key To Resolving The Lawyer / Marketing Dichotomy
By Roger Hayse on
Posted in Law Firm Growth, Law Firm Leadership
I am very pleased that Eric Fletcher has agreed to provide this insightful guest post. Eric is an extraordinary law firm marketing professional who leads marketing and BD at Liskow & Lewis, is the author of the Marketing Brain Fodder blog, and is the co-author of 8 Mandates for Social Media Marketing Success…