Leaders aren’t born – they are made. And they are made just like anything else, through hard work. And that’s the price we’ll have to pay to achieve that goal, or any goal. —Vince Lombardi
There has been plenty written about the difficulties associated with leading law firms. Much of the commentary relates to large law firms. It struck me that the leader of the small to medium sized firm faces an even more daunting task. The large firm provides infrastructure and mentors that the smaller firm often does not have.
Leading A Law Firm
Since (according to Dunn & Bradstreet) almost 90% of all business failures are a direct commentary on leadership, consider the implication of these law firm realities:
- Most law firm managing partners get their first experience leading an organization when elected as the leader of their firm;
- The criteria most often used to select a law firm leader are success in building a practice (versus success in leading an office, practice group or another organization).
The training most successful lawyers receive rarely focuses on the skills essential for success as a group, team or firm leader. Much has been written on the difference between what it takes to be a successful business leader and the career experience of most successful lawyers. Deborah Rhode’s paper — What Lawyers Lack: Leadership — is particularly good.
McBassi & Company conducted an interesting study regarding law firms and leadership. The conclusion — that the top three factors in predicting a law firm’s profitability are:
- Leadership skills – setting direction, building consensus and reinforcing values
- Managerial skills – seeing that work product is prepared and delivered in a manner that the client expects
Two of these — leadership and management — receive little to no focus in most law firms. If you question this, consider how many practice or committee leadership positions are near afterthoughts, having little to do with the ability to build consensus or engender collaboration.
What To Do
The essential role of leadership is nothing new. The increase in pivotal moments in the life of a law firm, however, may be. A number of realities differentiate today’s market from the 90’s and early 2000’s when quality lawyers could insure a thriving practice. Among the changes,
- A number of rapidly developing alternatives;
- Competition has become global;
- Technology is replacing services (and people);
- Outsourcing is more than a passing fad;
- Clients expect more for less;
- Consolidation is running rampant.
In the context of today’s turbulent market, the shortage of effective leadership in law firms is a real and growing issue. What every partnership should be seeking is a measurable increase in the:
- Leadership and management capabilities of the organization;
- Percent of decisions made by those with proven management and/or leadership experience;
- Commitment to find specific expertise in areas where internal competence is lacking.
Healthy, Stable and Strong Firms
If this describes your firm you have the luxury of time, and the opportunity to develop capability organically. Some of the strategies to target include:
- Development through experience. Experience is the best teacher. Building experience among younger lawyers in a structured manner where mistakes can be comfortably made is ideal.
- Development through education. There are numerous excellent formal leadership programs. A few to consider include
- Harvard’s Leading the Professional Services Firm;
- Local MBA and EMBA programs;
- Any one of the numerous seminars on the subject offered through the AMA – typically excellent and cost effective;
- Development through mentoring. Resist the temptation to write this off as touchy-feely stuff. Quality mentoring programs can be incredibly effective. This is an area where outside assistance is typically the cost effective way to go.
- Development through feedback. Feedback and self-awareness are critically important to the development of leadership and management capabilities. The formal programs noted above make extensive use of feedback, and it is part of any serious on-going focus. Investigate the options, select an approach that is right for your firm, but don’t skip this critical step to improving leadership skills.
Firms That Are In a State of Transition or Stress
If this describes your firm, time is not your friend. Implementing the above will serve you in the long term, but you likely do not have enough time to nurture the needed skills organically. The prudent leader of a firm in transition considers:
- An outside perspective. Seek out an advisor that can help the firm through the transitional period, and then focus on hiring and developing in-house management and leadership talent.
- Lateral Leadership Acquisition. Though an approach that is used frequently and successfully in the corporate arena, laterally hiring a Managing Partner is rarely considered by law firms.
- Employing non-lawyer CEO/COO. Although the role of non-lawyers as COOs has been steadily growing, some farsighted firms are now hiring business leaders as CEOs. Time will tell how this trend develops; but my bet is that in 20 years it will be the norm.
The serious partnership does more than talk about leadership. The law firms that thrive in the context of high-consequence change will be those that find a way to focus the same energy here as is invested in the development of legal expertise.
Firms that choose to believe every rainmaker is a leader, or every partner should lead a committee, or the way to silence a strident voice is to bestow token leadership – these will be the firms caught in the most extreme forms of transition in the months ahead.